Two-person studio · Salt Lake City

Websites built around SEO and AI SEO.

A two-person studio in Salt Lake City, building sites for professionals so the right people find you, whether they search Google or ask an AI who to call.

Start a project What is AI SEO?

If it’s a fit, you see your new homepage before you pay anything.

What we prioritize

Found on Google. Recommended by AI.

A good-looking site that nobody finds is a brochure. We build the other kind: one that ranks for the searches that matter and shows up when someone asks an AI assistant who to call.

Designed around SEO

We start with what people in your area actually type into Google, then shape the pages, headings and copy so the site answers it. The audit is part of the build, not a bolt-on sold afterwards.

Built for AI SEO

More clients now ask ChatGPT, Gemini or Perplexity who to call before they search at all. We structure your site so those assistants can read it, trust it and cite you by name: clear entity data, answer-shaped pages, and credentials the models can verify.

Checked every quarter

Rankings move and AI answers change. On a care plan we re-run the audit every quarter, fix what slipped, and tell you in plain English whether you are still being recommended.

In plain English

Two ways a client finds you now.

Ten years ago someone with a problem asked a friend, then looked the name up. Now they search first, and a growing share ask an AI assistant before they search at all. Both paths end on a website. SEO and AI SEO are the work of making sure it is yours.

SEO

Search engine optimization

estate planning lawyer near me

Your town · 3 results

Your Firm 4.9 · 61 reviews

Wills, trusts and probate. Partner-led, first call free. Your town.

yourfirm.com › estate-planning

Another Firm LLP4.2

Legal Group & Co4.2

What it is

Making your site the one Google shows when someone in your area types the problem you solve. Most of it is unglamorous: a page that answers the exact question, a site that loads fast on a phone, and the address, reviews and links that tell Google you are real and local.

Why it matters to you

The person searching has already decided to hire someone. The only open question is whether it will be you.

AI SEO

Sometimes called AEO or GEO

I need a will done and probably a trust. Who should I call in my town?

A few well-regarded options nearby:

Your Firm. Private client focus, partner-led, twenty years in the area. Offers a free first call.yourfirm.com
Another Firm LLP. General practice with an estates department.
Legal Group & Co. Larger firm, city office.

Want me to draft a message to any of them?

Ask anything

What it is

Making your firm the one ChatGPT, Gemini or Perplexity names when someone asks who to call. The assistants read the web like a careful clerk. They favor sites that say plainly who you are, what you do, where, and for whom, back it up with credentials and reviews, and are easy to quote.

Why it matters to you

An AI answer usually names two or three firms and stops. Being one of them is worth more than a page of blue links, because the client asked a question and got your name back.

We build both into the site from the first sketch. Not an add-on, and not a monthly retainer for reports nobody reads.

A sample professional firm website shown on a phone

Built for the phone first

Most first visits happen on a phone. Yours will look right there.

A referral text, a Google Maps result, an AI answer with your name in it. All of them get opened on a phone, usually in the thirty seconds before someone decides whether to call.

Designed at phone size first

Every page is laid out for a thumb before it is stretched to a desktop, so nothing important hides below a fold or behind a menu.

One tap to call or book

Your number, your booking link and the inquiry form sit where a thumb lands. A referral that arrives by text should turn into a call in seconds.

Fast on a weak signal

Hand-built pages with no page-builder weight, so the site loads on a train or a bad connection, and speed is a ranking factor in its own right.

Built for

Financial advisers
CPAs
Bookkeepers
Law firms
Physical therapists
Chiropractors
Counselors
Clinics
Sole practitioners

Services

A web studio that starts with search.

We only build websites, and only for professionals. Every project begins with an SEO and AI SEO audit, and the design is shaped around what it finds. Then we build it, launch it, and keep checking that you are still being found.

Talk to us

What the audit tracks

example figures

Google, "estate planning attorney near me"Page 3Top 3

ChatGPT, "who should I call for a will?"Not namedNamed

Structured dataNoneValidated

Mobile load, weak signal6.1 s1.4 s

Illustrative. Real numbers come from your own audit, before and after launch.

SEO

A written audit of where you rank and why, then the fixes built into the site: page structure, local search, and the service pages that actually win inquiries.

Audit · local search · service pages

AI SEO

Structured data, clear entity information and answer-shaped pages, so ChatGPT, Gemini and Perplexity can read your site, trust it, and recommend you by name.

Structured data · entity clarity · citations

Website design & build

Sites that make a firm look like the one you would actually hire. Hand-built pages on managed hosting, easy to read on a phone, and yours to keep.

Design · hand-coded · managed hosting

Ongoing care

Rankings and AI visibility checked every quarter, plus hosting, security updates and an hour of edits a month.

Quarterly report · hosting · edits

Who we work with

Professionals who are hired on trust.

Where the decision to call is made by someone comparing three tabs, and the site is most of what they have to go on.

Probably not a fit: anything that has to be live next week, or work where the brief is “make it pop”.

Advisory firms

Firms sold on judgment rather than price. Clients compare a few names, and the site is most of what they have to go on, so it has to show the thinking, not just list the services.

Service pages · people · insight pages

Regulated professions

Where what you can say is governed by a professional body. Calm, plain, and written so it can be signed off without a fight.

Plain copy, ready for your compliance review · disclosures · credentials

Practices and clinics

Anywhere a client books a person rather than buys a product. Locations, people and availability, findable in under a minute.

People pages · locations · booking

Independent professionals

Sole practitioners and small partnerships whose name is the brand. A site that carries that reputation without looking like a template.

Profile · services · inquiry

How we work

Six steps, starting with search.

The SEO and AI SEO audit comes before the design, you see a real page before you spend anything, and the fee is agreed before the build starts.

Inquiry

You send the form. We read it properly and reply within one business day, and it will be a person writing back rather than an autoresponder.

One business day

Audit and a free homepage

Once the 30-minute call is booked, we check where you rank, whether AI assistants mention you, and what your competitors are winning. Then we design and build one page for your firm, free, so you get a real link rather than a picture of one.

Free, no strings

A 30-minute meeting

We go through the page together and work out what the rest of the site needs. You leave with a number and a date.

Fixed fee agreed here

Build

Design and development in weekly releases you review in the browser. One round of revisions is built in, and the price does not move once it is agreed.

One to two weeks

Search setup

Google Search Console and Bing set up, structured data validated, and a before-launch baseline of your rankings and AI answers so we can show what changed.

Included

Launch and handover

We ship it, connect analytics and your inquiry inbox, and show your office how to run it.

Same week

1 to 2 weeks

Typical build, from content to launch

1 business day

To hear back from a person

Until you have seen your new homepage

100% yours

The site, the domain and the content

Engagements

Three ways to work with us.

Fixed fee, agreed before anything starts. You get the number after your free homepage, and it does not move.

About 2 weeks

Essential site

For a smaller practice that needs to look credible and turn up in search and AI answers, without a six-week project.

Up to 5 pages, designed and built
One round of revisions
Structure and copy guidance
SEO and AI SEO audit included

Start here

Recommended

Full site

1 to 2 weeks

From sitemap to launch, with the SEO work done as part of it rather than sold separately.

Up to 12 pages
A page per service and office
Team bios
A CMS your office can run
Redirects from the old site
SEO and AI SEO built into every page

Start a site

Monthly

Care plan

Everything the site needs after launch, so nobody in your office has to own it. Cancel any month.

Hosting and security updates
Uptime alerts
Up to 1 hour of edits a month
Domain and email admin
Quarterly SEO and AI visibility report

Add a care plan

Who you’ll work with

Two people in Salt Lake City. No account managers.

You talk to the person doing the work. One of us builds, one of us keeps in touch, and both of us are reachable by email the whole way through.

Alexander Pawlo

Design, build, hosting and SEO

Designs and builds every site, hosts it, and runs the SEO and AI SEO work before and after launch.

alex@steadfold.com

Grant Taft

First contact, and your contact through the build

Runs the first call and the 30-minute meeting, then stays your point of contact from kickoff to launch.

grant@steadfold.com

Based in Salt Lake City, Utah. We work with firms anywhere in the US; everything happens over email and a couple of calls, so location has never mattered to a project.

Questions

The things people ask before they book a call.

What does it cost?

Builds start at $1,000 and most land between $1,000 and $3,000 depending on page count. You get the exact number at the 30-minute meeting, after you have seen your free homepage, and it does not move once it is agreed. Half up front, half at launch.

How long does it take?

One to two weeks for an Essential site and about two weeks for a Full site, counted from the day we have your content. The free homepage usually takes a few days after the first call.

Do we own the site?

Yes. The domain is registered in your name, the code is yours, and the content is yours. If you leave, you take all of it. Nothing is locked behind our account.

What is AI SEO, really?

Making your site easy for ChatGPT, Gemini and Perplexity to read, trust and quote: structured data that says who you are and where, pages that answer the exact question a client asks, and bios with real credentials. It is the same work Google rewards, done more carefully.

Can you guarantee rankings or AI mentions?

No, and anyone who does is guessing. Google and the AI assistants decide, not us. What we do promise: the site is built to the standard both of them reward, we measure where you stand before launch and after, and on a Care plan we recheck every quarter and fix what slipped.

Do we need the Care plan?

No. The site works without it. The plan covers hosting, security updates, uptime alerts, an hour of edits a month, domain and email admin, and the quarterly SEO and AI visibility report. Most firms take it because nobody in the office wants to own those things. Cancel any month.

Do you work outside Utah?

Yes. We are in Salt Lake City, and the work happens over email and two calls, so a firm in another state is no different to one down the road.

Who writes the copy?

We draft it from a short questionnaire and the audit, in plain English, and you edit it. Regulated firms get it in a form their compliance reviewer can mark up. You always have the final word on every sentence.

Start a project

What are we building?

A few details so we can come back with something useful. If it looks like a fit, you get an SEO and AI SEO audit and a free homepage before you pay anything.

Or email us directly

contact@steadfold.com